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Volvo unveils all-new Volvo XC90
Three years in the making and part of a $11bn investment programme, the new car marks the beginning of a new chapter in the company’s history
August 27, 2014: Months of speculation ended on Wednesday after Volvo Cars unveiled its all-new Volvo XC90, delivering on its promise to introduce a visually striking, premium quality seven seat SUV with world leading safety features, new powertrain technologies, an unrivalled combination of power and fuel efficiency, and a superlative interior finish.
Three years in the making and part of a $11bn investment programme, the new XC90 marks the beginning of a new chapter in Volvo history, capturing its future design direction, incorporating its own range of new technologies and utilising its new Scalable Product Architecture (SPA) technology.
“This is one of the most important days in our history. We are not just launching a car but re-launching our brand. This day marks a new era for our company. The XC90 paves the way for a portfolio of exciting new cars to come in the following years,” said Håkan Samuelsson, President and CEO of Volvo Car Group.
The limited First Edition of XC90 includes 1,927 individually numbered cars that celebrate the year Volvo was founded and, for the first time in history, they will only be available for sale via digital commerce at www.volvocars.com from September 3rd at 16.00 CET.
“Those who want to be among the first ones to own the best SUV in the world have to act fast. The huge interest in the all-new XC90 indicates that the First Edition will sell out quickly,” said Alain Visser, Senior Vice-President, Marketing, Sales and Customer Service of Volvo Car Group.
The First Edition cars, which have uniquely numbered tread plates and a distinctive badge on the tailgate, are powered by a high-performance petrol or diesel engine from Volvo Cars’ new four-cylinder Drive-E powertrain family. The supercharged and turbocharged T6 has an output of 320 hp and a maximum torque of 400 Nm, while the D5 twin turbo diesel engine has 225 hp and 470 Nm. The engines are teamed with a smooth 8-speed automatic transmission.
The Onyx Black exterior and 8-spoke, 21-inch Inscription wheels are combined with an interior featuring nappa leather seats in Amber, a Charcoal leather dashboard and Linear Walnut inlays.
Volvo’s new face
The new XC90 will be the first of its cars to carry the company’s new more prominent iron mark, which has the iconic arrow elegantly aligned with the diagonal slash across the grille. Together with the T-shaped ‘Thor’s Hammer’ DRL lights, the iron mark introduces an entirely new, distinctive and confident face for Volvo’s forthcoming generation of cars.
The XC90’s larger bonnet with its new topography, the beltline and the sharpened shoulders connecting with the tattoo-like, new rear lights are other important design signatures that will be mirrored across the range.
“The overall impression, both exterior and interior, has a strong connection to the key elements of the Swedish lifestyle: the generous space, the celebration of light and the focus on wellbeing,” said Thomas Ingenlath, Senior Vice-President Design of Volvo Car Group.
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